.At the launch of Astrid Andersen's new line Stel, a presentation kept outside on a pier, The Road's 2002 tune "Switch the Webpage" was actually blowing up out of the stereo. It was actually a star-aligned, emblematic minute, due to the fact that the London-trained developer is actually starting a new section in her style lifestyle, this time centering the job around herself.Andersen's a lot appreciated name menswear company was concentrated, vibrant, as well as streetwise. Along with Stel, she detailed in a pre-show job interview, "I must sit easily at the center of it maybe even more this time around since now it is actually a women's wear brand name, and it is really much more about me and my individual recommendations." Stel likewise reflects Andersen's progression as a person. After stopping her line, the professional moved back home to Jutland in the North of Denmark as well as possessed two children. She's not the person she was back then.Shifting gears in fashion is actually not easy to carry out. Brands seem to be to tackle lifestyles of their very own, and also it is actually effortless to be pigeon-holed. Stel breaks with some of fashion's customs. The label is going to reveal in-season, so what is presented will certainly be actually offered for purchase. At the same time, seasonality is lesser in the Stel formula than importance. Assortments are going to be identified through variety (01, 02, and also 03 were shown in Copenhagen), the idea being that you may intermingle pieces all over "times" both in your closet and on the marketing flooring. Andersen finds no necessity for a well thought-out garment to become deserted even if the calendar pages turn. "The direct translation of stel is physical body," she mentioned, yet it [recommends more to] a foundational structure in a kind of industrial method it [likewise describes] a set of valuables-- when you refer to a tea set, you would name it a stel. For me, that was actually pretty an interesting beginning factor in regards to the concept of developing both collectibles, however additionally something that's a brand-new structure." Having models pose on scaffold was actually fortuitous as it suggests many metaphors. There's construction, which relates to creating a new brand name, and also the idea of help associates with her view that outfits should benefit you. Stel is actually, in essence, a kind of modular offering, however not one with the angularity of something like Legos or even piled Mu00e6rsk delivery compartments. Activity, company, and permission are part of Andersen's plan. "When I speak about the label, I have this tagline: tailoring that you can skate in, denim you can dance in, shirting you can easily take a trip in." Freedom, delight, movement.